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Advantages
METHOD
The auction guarantees a well-defined sale time and concentrates all interested parties in the same time frame: thus maximising the value of the property and avoiding the classic sale stalemate.
MARKETING
Reach a global audience and differentiate your property with our strategic and targeted property marketing process, maximising its potential and perception.
TRANSPARENCY
Our format makes the terms and conditions clear to the parties, who are able to keep the entire auction process under control, without the hassle of negotiating offers and counteroffers.
COMMISSIONS
INOM does not interfere with the agreements made between the seller and the intermediary, and the commissions are only borne by the buyer.
How we position ourselves
TRADITIONAL SALES
Inom Luxury Auctions
INSIGHTS
COMMISSIONS
Agreements between the parties
No variation
INOM does not interfere with the agreements made between the seller and the intermediary, and the commissions are only borne by the buyer.
TIMELINESS
More than 10 months on average
Less than 3 months
Long time lags on the market damage the perception of the property and lead to a stalemate in the sale and devaluation.
With INOM the timing is predefined. The auction follows a fixed period of public display and a short period afterwards to complete the formalities of the sale.
SALE PRICE
Downward offers
Upward bids
In traditional sales, the final price is almost always lower than the asking price.
Through the auction method, with INOM, the sales price can exceed the asking price.
TRANSPARENCY AND CONTROL
Limited
Total
In traditional sales, there is usually internal management of offers, often with limited transparency and control.
With INOM you are always in control of the entire sales process and the progress of the auction.
AWARENESS
Relative
High
In traditional sales, bidders are staggered in time.
INOM, through the auction method, allows all interested parties to be brought together in the same time frame and the purchase price is the direct response of the market.
This process makes the seller aware of the value of his property and leads him to take the offer received seriously.
There is also always the possibility of setting a reserve price to protect the seller.
MARKETING
Standard
Targeted
The perfect buyer is found with perfect marketing.
That’s why INOM supports clients with customised, targeted marketing to optimise sales.
MARKET EXPOSURE
Possibility of stalling
Predefined timeframes
Nothing is worse for a luxury property than to remain on the market for several months and suffer continuous price decreases. This induces interested parties to wait for further decreases.
Auctioning, on the other hand, is attractive because of the starting price and encourages interested parties to participate by the closing date.
PROPERTY VISITS
Standard
Targeted and combined with events
In traditional sales, much emphasis is often placed on multimedia content, leaving out the physical enhancement of the property.
INOM enhances the value of the property and its lifestyle in order to conclude the sale at the best price.
Events and visits to the property are targeted to bring a dream come true, thus maximising potential and perception.
TERRITORIAL LIMITS
Slow down negotiations
Absent
Compared to traditional selling, INOM provides the first exclusive platform offering all services and content to those who wish to follow every step of the buying and selling process, even from the other side of the world..
TECHNICAL ISSUES
Cause delays
Preventive checks
Buying and selling can sometimes be delayed due to technical issues or late bureaucratic checks.
Properties on INOM are always checked before they are published on the platform..
COMMISSIONS
TRADITIONAL SALES
:
Agreements between the parties
Agreements between the parties
INOM LUXURY AUCTIONS:
No variation
No variation
INSIGHTS
:
INOM does not interfere with the agreements made between the seller and the intermediary, and the commissions are only borne by the buyer.
TIMELINESS
TRADITIONAL SALES
:
More than 10 months on average
More than 10 months on average
INOM LUXURY AUCTIONS:
Less than 3 months
Less than 3 months
INSIGHTS
:
Long time lags on the market damage the perception of the property and lead to a stalemate in the sale and devaluation.
With INOM the timing is predefined. The auction follows a fixed period of public display and a short period afterwards to complete the formalities of the sale.
SALE PRICE
TRADITIONAL SALES
:
Downward offers
Downward offers
INOM LUXURY AUCTIONS:
Upward bids
Upward bids
INSIGHTS
:
In traditional sales, the final price is almost always lower than the asking price.
Through the auction method, with INOM, the sales price can exceed the asking price.
TRANSPARENCY AND CONTROL
TRADITIONAL SALES
:
Limited
Limited
INOM LUXURY AUCTIONS:
Total
Total
INSIGHTS
:
In traditional sales, there is usually internal management of offers, often with limited transparency and control.
With INOM you are always in control of the entire sales process and the progress of the auction.
AWARENESS
TRADITIONAL SALES
:
Relative
Relative
INOM LUXURY AUCTIONS:
High
High
INSIGHTS
:
In traditional sales, bidders are staggered in time.
INOM, through the auction method, allows all interested parties to be brought together in the same time frame and the purchase price is the direct response of the market.
This process makes the seller aware of the value of his property and leads him to take the offer received seriously.
There is also always the possibility of setting a reserve price to protect the seller.
MARKETING
TRADITIONAL SALES
:
Standard
Standard
INOM LUXURY AUCTIONS:
Targeted
Targeted
INSIGHTS
:
The perfect buyer is found with perfect marketing.
That’s why INOM supports clients with customised, targeted marketing to optimise sales.
MARKET EXPOSURE
TRADITIONAL SALES
:
Possibility of stalling
Possibility of stalling
INOM LUXURY AUCTIONS:
Predefined timeframes
Predefined timeframes
INSIGHTS
:
Nothing is worse for a luxury property than to remain on the market for several months and suffer continuous price decreases. This induces interested parties to wait for further decreases.
Auctioning, on the other hand, is attractive because of the starting price and encourages interested parties to participate by the closing date.
PROPERTY VISITS
TRADITIONAL SALES
:
Standard
Standard
INOM LUXURY AUCTIONS:
Targeted and combined with events
Targeted and combined with events
INSIGHTS
:
In traditional sales, much emphasis is often placed on multimedia content, leaving out the physical enhancement of the property.
INOM enhances the value of the property and its lifestyle in order to conclude the sale at the best price.
Events and visits to the property are targeted to bring a dream come true, thus maximising potential and perception.
TERRITORIAL LIMITS
TRADITIONAL SALES
:
Slow down negotiations
Slow down negotiations
INOM LUXURY AUCTIONS:
Absent
Absent
INSIGHTS
:
Compared to traditional selling, INOM provides the first exclusive platform offering all services and content to those who wish to follow every step of the buying and selling process, even from the other side of the world..
TECHNICAL ISSUES
TRADITIONAL SALES
:
Cause delays
Cause delays
INOM LUXURY AUCTIONS:
Preventive checks
Preventive checks
INSIGHTS
:
Buying and selling can sometimes be delayed due to technical issues or late bureaucratic checks.
Properties on INOM are always checked before they are published on the platform..
Sell your home with INOM
If you have a property to sell, send your application here
EVENTI